Social Media Management 

Social media managers are typically the individuals responsible for this. And their main tasks may include:

• Developing a social media strategy

• Creating and posting social content

• Responding to comments and messages from followers and other users

• Monitoring social channels for brand mentions and relevant conversations

• Identifying and collaborating with influencers

• Setting up and managing paid social media advertising campaigns

• Tracking key performance metrics and creating reports

• Continuously optimizing tactics based on performance data